Now when I see those evangelist billboards - warning drivers that ' HELL IS REAL' from the side of the Midwestern interstate, studded between casinos and sex shops and prisons - I think, 'Well, of course: it's right here.' But the problem is that hell is also on Earth.' I'm not usually one for pondering the hereafter, but the sentiment struck me as true. Months later, they get a matter-of-fact reply: 'Yes, on Earth. 'So heaven does exist!' comments one user on the song, whatever it was. I came upon it years ago, underneath a video for a song I no longer recall I consider it now as arcane wisdom passed down to me like an heirloom, which I keep in the screenshots folder on my desktop. There's this YouTube comment I think about sometimes. Heaven and hell are places on Earth in Ethel Cain's discography.